Innovation and strategy: how L'Oréal Chile changed the game with Webdox CLM

PL’Oréal Chile: beauty that moves the world

L'Oréal Chile, a member of the L'Oréal Group, has been in the local market for over 35 years, consolidating itself as a world leader in the cosmetics industry. Present in more than 150 countries, its mission is to promote the beauty that moves the world, offering products that meet the needs of everyone, both men and women.

Unique in its exclusive dedication to beauty, L'Oréal spans all product categories and distribution channels, promoting 24 brands in Chile. The company is recognized globally for its leadership in ethics, diversity, gender equality, and environmental sustainability.

Business Challenge

Anastassia Fagetti, Legal Manager of L’Oréal Chile, highlighted the main challenge as contract traceability, whose management was mainly based on emails, generated decentralized access to documents, and slowness in review, approval, and signature processes. The need for digital contract management became evident to improve efficiency and version control.

The solution

L’Oréal Chile strategically chose the Contract Management Software Webdox CLM to digitize and optimize its contractual processes. This decision was driven by the need to streamline the flow of approval and signing agreements, improve traceability and document management with a digital repository and version control, and extend the solution to optimize validation flows in other company departments. This strategic approach ensures that the solution is not just a tool, but a comprehensive strategy for improving business processes.

Impact on business

Since its implementation in 2016, Webdox CLM has seamlessly integrated with the existing processes at L’Oréal Chile. It has met the company's needs, not only in contract management and administration but also in automating workflow approval for various campaigns. The platform's adaptability to the company's internal processes, allowing quick configurations without technical assistance, provides reassurance that it can be tailored to fit any business model. This adaptability, combined with valuable software customization independence, ensures that the solution is not a one-size-fits-all, but a flexible tool that can be molded to suit individual business needs.

Anastassia highlights Webdox CLM's usability as a key to its adoption. Thanks to a clear and accessible interface that facilitates the integration of new users into the workflows, the dashboard allows all users to move forward intuitively without requiring extensive training. The continuous support and onboarding process by the Webdox CLM team has been fundamental for the constant improvement of L'Oréal Chile's processes. This ongoing support ensures that the company is not left to navigate the implementation journey alone, but is guided and supported every step of the way.

The most valued functionalities are the approval workflows, the digital repository, the automatic report, the electronic signature, and the version history. These tools benefit all areas of L'Oréal Chile, optimizing the management of contracts and agreements that regulate most of the company's internal operations.